The terms postmodern and hypermodern Essay Example For Students

The terms postmodern and hypermodern Essay He unites these thoughts by saying moins le futur est pri obvious, in addition to il faut itre versatile, adaptable, ri actif, pri t I changer en permanence15. One method of understanding this thought of the hypermodern is by alluding to different analysts, most strikingly the clean humanist Zygmunt Bauman, who discusses the contemporary presence of society similar to a fluid innovation. This idea is resounded by Marx and Engels who utilize the lovely expression all that is strong melts into air16, which can be utilized to propose that society is currently at a phase of advancement wherein everything is in transition all the obstructions to it are porous. We will compose a custom article on The standing postmodern and hypermodern explicitly for you for just $16.38 $13.9/page Request now Lipovetsky reaffirms this when he specifies une logique moderne di ri guli e et desinstituionalisi e17, which speaks to the possibility that the characterized hindrances of establishments have been separated, which permits the person to circle through these foundations in a significantly more liquid way. Lipovetsky adds to this idea of ease by recommends there is a hyperbolic dynamic to the hypermodern culture. He focuses to this when he says Dans ce setting, les sphi res les in addition to diverses sont le lieu rise monti e aux extri mes, livri es iune dynamique illimiti e, I une spirale hyperbolique18. This is likewise applicable to the person as it can prompt them wearing out, for instance, because of the commitment to continually be moving and versatile. It could be contended that Lipovetsky is recommending this exhibits the way that the terrific account of progress does not exist anymore; it seems as though the individual is rushing to stop. He recommends that this consistent interest to be productive isn't driven by an aggregate plan to move towards an Utopian objective, yet rather by a need to survive19. As referenced before, the thought of uncertainty that hypermodernity has realized is a predominant subject in Les Temps Hypermodernes. Lipovetsky, on various events, alludes to the manner by which the estimation of unwinding and opportunity that portrayed postmodern has been supplanted by a progressively serious and quick paced dynamic in which people continually want to ensure themselves against present and future threats: Le climat du head pri sentisme libi rationniste et optimiste, empreint de ligi reti , sest destroy, au bi ni fice ridge demande sum up de protection20. This can be credited to the way that individuals, especially in the work place, are not, at this point ready to draw upon aggregate encouraging groups of people of old that may assist them with managing the weights around them. It could consequently be contended that this increase of individualisation related with hypermodernity has evacuated the outside boundaries, or outer reference focuses, by which people can characterize him themselves. In spite of this heightened independence that is available in the hypermodern culture, Lipovetsky keeps up an uplifting standpoint by asserting that there are as yet aggregate distinguishing pieces of proof that people can make. He proposes that, in spite of the fact that people no longer buy in to huge good structures, they are as yet roused by moral and helpful issues. This exhibits individuals despite everything have the ability to meet up, yet as people instead of a system. All in all, it is obvious that Lipovetskys advances an intensive examination of both the postmodern and hypermodern periods, showing unmistakably how society has moved away from the control of the disciplinary time, towards an increasingly liquid and individualized culture, keeping up a hopeful attitude toward the manner by which the world is creating. His utilization of the terms postmodern and hypermodern can be contended to noteworthy as in they offer a significant structure of reference in analyzing the various manners by which the human condition and the elements of society have changed all through these periods. .u203675e1447e499a75f79d67c432c7c3 , .u203675e1447e499a75f79d67c432c7c3 .postImageUrl , .u203675e1447e499a75f79d67c432c7c3 .focused content zone { min-tallness: 80px; position: relative; } .u203675e1447e499a75f79d67c432c7c3 , .u203675e1447e499a75f79d67c432c7c3:hover , .u203675e1447e499a75f79d67c432c7c3:visited , .u203675e1447e499a75f79d67c432c7c3:active { border:0!important; } .u203675e1447e499a75f79d67c432c7c3 .clearfix:after { content: ; show: table; clear: both; } .u203675e1447e499a75f79d67c432c7c3 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; obscurity: 1; progress: haziness 250ms; webkit-change: darkness 250ms; foundation shading: #95A5A6; } .u203675e1447e499a75f79d67c432c7c3:active , .u203675e1447e499a75f79d67c432c7c3:hover { murkiness: 1; progress: mistiness 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .u203675e1447e499a75f79d67c432c7c3 .focused content region { width: 100%; position: relative ; } .u203675e1447e499a75f79d67c432c7c3 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; text-enrichment: underline; } .u203675e1447e499a75f79d67c432c7c3 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u203675e1447e499a75f79d67c432c7c3 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-stature: 26px; moz-fringe span: 3px; text-adjust: focus; text-improvement: none; text-shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: total; right: 0; top: 0; } .u203675e1447e499a75f79d67c432c7c3:hover .ctaButton { foundation shading: #34495E!important; } .u203675e1447e499a75f79d 67c432c7c3 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u203675e1447e499a75f79d67c432c7c3-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u203675e1447e499a75f79d67c432c7c3:after { content: ; show: square; clear: both; } READ: The likenesses and dissimilarities between the Prioresse and the Wife Bath EssayReferences Foucault, Michel, Surveiller et punir, Gallimard, 1975. Lipovetsky, Gilles, La socii ti de di ception, Textuel, 2006. Lipovetsky, Gilles, Li re du vide, Gallimard, 1983. Lipovetsky, Gilles, Les temps hypermodernes, Grasset, 2004. Marx, K. Engels, F. , The Communist Manifesto, 1848. 1 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 25-26. 2 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 7. 3 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 27-28. 4 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 29. 5 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 31. 6 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 31. 7 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 39. 8 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 37. 9 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 199. 10 Foucault, Michel, Surveiller et punir, Gallimard 1975. 11 Lipovetsky, Gilles, La socii ti de di ception, Textuel 2006, Page 16. 12 Lipovetsky, Gilles, La socii ti de di ception, Textuel 2006, Page 16. 13 Lipovetsky, Gilles, Li re du vide, Gallimard 1983, Page 43-48. 14 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 53. 15 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 55. 16 Marx, K. Engels, F. , The Communist Manifesto, 1848. 17 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 52. 18 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 52. 19 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 55. 20 Lipovetsky, Gilles, Les temps hypermodernes, Grasset 2004, Page 55.

Orange and Bronze Main Problem

Advancement of online android application showcase for Orange and Bronze Main Problem: a. The organization has no testing site or unified purpose of for their applications programming items. Explicit Problems: a. Numerous product items are non-attractive b. Predetermined number of their product items saw in the open Causes of the Problems: a. Different nations have various theories of programming items due to their way of life b.Almost the entirety of their product items is for their huge customers, for example, accenture, advance, Eon, Allied Telesis, Technologies so hello don't give the review of their items due to security purposes and copyrighted. c. Impacts of the Problems: a. More programming items will be squandered b. Loss of customers. General Subject Area: Application of Mobile Technology in the field of Business II. Explicit Topic: The OBAAM is a Philippine android online application that empowers the client to download and peruse versatile application.It additionally caus es the Application designer to distribute their own application for testing Ill. Meaning of the Topic: A. Significance and Significance The motivation behind this investigation is to have a proficient, dependable, and working entralized wholesaler of programming result of the organization that can be seen and download in broad daylight. This investigation plans to introduce answer for the improvement ot framework that will assist the organization with uploading their applications (made by their Junior software engineer) for testing. It likewise helps other designer's thought not to be wasted.This inquire about task permits us gain data for the advancement of a framework. It additionally help us for our future profession. Through this examination, we will as of now have a look in what we will do later on. B. Reasonability: (Scope and Limitations) Is the exploration subject inside your capacity? What: Descriptions and types The OBAAM is an online Android application that will assist t he organization with testing their product items. Inputs from the client of the product will help the organization for additional upgrades of the software.Who: clients and recipients Through this proposed framework, the client could without much of a stretch discover organization's android applications even those uncommon applications that must be downloaded in the Philippines. The clients will be profited by having input messages that will be the premise on improving the said framework Where: clients and applications To utilize the said framework, the client will require android gadgets. At the point when: authentic foundation The organization centers in giving programming administrations and programming items on numerous large customers so bunches of their product items can't be seen or download.Why: significance and importance The framework will support the customer, client and the organization connect giving their various needs. The framework will appropriate the product items m ade by the organization and advantage both organization and client How: procedure, capacities and activities The procedures incorporate perusing and downloading of new programming applications, transferring applications ,composing proposals or bugs in gatherings and C. Availabili y ot Resources: (Sources ot Intormation) Where do you expect to get the data? Essential Data: Thesis and Dissertation Secondary Data: Internet Others: Journals, Articles D.Expected Output/ObJectives A framework passed the accompanying assessment as far as proficiency, unwavering quality, usefulness and practicality. It will assist the organization with testing their product, client to discover uncommon portable android applications and spare thoughts as far as attractiveness. General Objective: A structured and created framework and that will the assessment as far as usefulness, unwavering quality, and viability. The framework is an apable of revealing bugs. The report or input will originate from the clien ts by means of forums.Specific Objectives: The proposed framework will assist the organization with increasing the quantity of programming items saw in open that will prompt expanding number of their customer. The framework will be the compartment of programming items where it will make the irregular programming items attractive such a large number of thoughts won't be squandered. College of Makati J. P. Rizal Ext. West Rembo, Makati City College of Computer Science Name: Canizares, Francis Joseph Diamante Garcia, Catherine Echipare Reyes, Edgar Peralta Program: Bachelor ot Science in Intormation Technology Major in Service Management TOPIC PRESENTATION Topic No. l. General Subject Area II. Explicit Topic Ill. Explicit of Research a. Foundation of the Study Orange and Bronze was established in July 2005 by Calen Martin Legaspi and Renato â€Å"Butch† Landingin. Calen Legaspi says that they â€Å"wanted to build up an innovation arranged organization that Filipinos can be gla d of†¦ we would likewise need to add to worldwide programming principles, make new advances and be with a similar level along with comprehensively regarded organizations like Google, Microsoft and BoostPro. The organization began as a two-man counseling firm doing programming preparing for nearby programming companies.Their customers in the end recruited them as programming specialists, before the organization wandered into seaward programming advancement ventures. This prompted organizations with Google, Springsource and Pentaho. Orange and Bronze Software Labs Inc. (O&B) is an exclusive program advancement organization situated in the Philippines. The organization conveys programming counseling, item building, and IT preparing administrations with an emphasis on Java innovation. Their mantra is to effectively make programming and give innovation olutions that work. b. Research Description i.General Objectives To build up an Application Market that will fill in as a brough t together contact point and merchant of applications for Android Devices Specitlc O 1 . Assess the framework as far as usefulness, dependability, effectiveness and viability 2. Build up the framework structured 3. Arrangement of secure installment instruments 4. Evasion of Downtime sick. Degree and Limitations This investigation is restricted to perusing, downloading of Android applications for client, picking of utilization type and distributing of use for Developer The OBAAM will just work at whatever point there is a web association.

How to Setup an Accounting Department

How to Setup an Accounting Department No business can function for long without an accounting department. Whether you are a self-employed person working out of your home or a giant organization with operations in multiple countries, you will need an efficient system of accounts to handle all your financial business matters. This article will walk you through the various functions performed by the accounting department, and how to set up and manage an effective accounting system. © Shutterstock.com | Rawpixel.comThis article will walk you through the various functions performed by the accounting department, and how to set up and manage an effective accounting system. In this article we will look at 1) an introduction, 2) functions of the accounting department, 3) importance of the accounting department, 4) setting up an accounting department, and 5) considerations while setting up an accounting department.WHAT IS AN ACCOUNTING DEPARTMENT?An accounting department is a department within a company that handles the financial aspects of the business. This department keeps updated records of money paid, received, owed and borrowed. Basically, the accounting department manages the economic front of the business. Accounting has been called the “language of business”. Seeing as the main aim of most businesses is to make profits, the accounting department is an intrinsic part of any organization. It is very important to ensure that your accounts system is efficien tly run and managed.Accounting is a generally overlooked sector of business. Most people underestimate the importance of the accounting department as accounts operations are mostly run behind-the-scenes as opposed to departments like Marketing, Purchasing and HRM which deal with front-line business activities. However, a good manager knows the value of an efficient accounting system to the business.PURPOSE OF THE ACCOUNTING DEPARTMENTAny business corporation needs to pay salaries to employees, record cash inflows and outflows, keep track of orders, deliveries and purchases, assess the value of company assets and liabilities and calculate company profits. All these and many other functions are performed by accountants in the accounting department to ensure the business is running smooth financially.What functions do accountants perform?Accountants provide many varied financial services to the company. Among their list of functions is recording accounts payable and receivable, payroll , procurement and inventory, property accounts and all other financial elements.Payroll. An important function of the accounting department is calculating the wages and salaries, called gross wages or gross earnings, payable to the employees. The department is tasked to make sure that all employees receive a fair pay, including bonuses, commissions, and benefits. They monitor and update workers’ off days, vacations and sick leave. The accounting department has access to information contained in personnel files. Based on this information, they have to calculate the amount of income tax, social security tax, union fees and other cuts from gross earnings to arrive at the wages payable to each employee. Taxes payable to the state and federal government by the company have to be calculated and updated. Furthermore, the accounting department reimburses employees for business expenses. In short, payroll is a very essential and complex part of business management.Cash inflows. This is all the cash earned from sales, payments received from debtors and other sources. All cash sources have to be identified and entered into accounting books, where they are balanced against company expenses. The accounting department keeps detailed records of all incoming revenues. Accountants have to make sure all cash inflows are accurately recorded into the correct checking accounts of the business. They have to track any owed amounts payable to the business, including outstanding invoices. They must make sure that customers pay those invoices on time. At the end of the term, accountants balance the checkbook to arrive at the annual company profit or loss.Cash outflows. In addition to payroll, the business incurs many different kinds of expenses over the year. Purchase and delivery costs, paying taxes, buying new assets such as machinery or land, repairs or updates to existing assets, repayment of loansâ€"a company is always writing checks for one purpose or another. The accounting de partment prepares all these checks and forwards them to the intended person(s) for signatures. It keeps up-to-date records of all payments cleared and all payments outstanding. In order to run smoothly, the business must have a good relationship with vendors and suppliers. The business needs to make sure to clear all its payments on time; otherwise its reputation may suffer. The accounting department looks out for different ways to cut costs, such as discounts offered by some vendors upon fast payment. It should also make sure that the company is not charged for late payment of dues.Inventory. An inventory is a list of items that the company holds for the ultimate purpose of resale. These items are usually sold within a year. Inventory can include raw materials, semi-finished products, and finished goods. The accounting department is responsible for keeping accurate inventory records and to ensure that the cost of raw materials and overheads does not negatively affect company cashfl ow. Accountants have to decide on balanced inventory levels for the company; that is, not so high that they add to costs and not so low that customers are left dissatisfied.Fixed assets and property accounting. Every company needs to have some long-term assets such as land, buildings, tools and equipment, machinery, vehicles, etc., in order to function effectively. These are called fixed assets or tangible assetsâ€"items that cannot easily be converted to cash. They may be retained by the business permanently or over long periods. The business needs to maintain detailed records of all its fixed assets, keeping track of the depreciation they undergo over time. This is both for calculating tax payable to authorities and for controlling the use of the assets. The accounting department is responsible for making these accounts. They are recorded into the balance sheet that is used to compute total company assets, liabilities, and capital at any given period. It is very important that the company’s financial statements are kept up-to-date by the accounting department. A business always needs to buy the most upgraded equipment to remain competitive in the market, and its financial statements like the profit and loss account and the balance sheet show its overall worth and value and how much it can afford to buy.The accounting department may be assigned other related work as well, but this is a comprehensive list of their major functions. The significance of these functions in running the business should be obvious. No business can operate without paying its employees accurately and on time, or without keeping detailed records of its asset and liabilities, of cash received and paid out. Quite literally, a company would be unable to run efficiently if its accounting department did not perform these functions effectively and on time. It is very important that the accounting department maintains a good bookkeeping system and keeps it detailed and regularly updated.IMPO RTANCE OF THE ACCOUNTING DEPARTMENT TO THE COMPANYThe accounting department is very important in ensuring how the company operates financially. Without an accounting system, the business cannot run its operations effectivelyâ€"since all business deals require either cash received or cash paid out, and the accounting department maintains these records. In other words, this department helps to keep a business afloat financially. Having an efficient, committed accounting department can help the company on many levels.Cost-cuttingThe accounting department helps the company cut its costs without significantly affecting its running operations. By preparing the financial statements and keeping track of incurring company costs, the accounting department has the know how of how the company can alter its operations in small ways that can lead to reduced costs. It advises the other departments in strategies they can adopt that will lead to increased profitability and shareholder wealth.Cost-ef fectivenessThe accounting department provides financial data to the higher managers who will use this data to make important business decisions and to control how the company assets and resources are being used. Accountants calculate in detail how much cost the business is incurring, such as the cost of labor, the return from sales versus marketing, distribution, and advertising costs. The accounting department identifies which business operations are most cost-effective so they can be maintained and which are least cost-effective so they can be modified. It also advises on the feasibility of proposed business ventures such as expansion, mergers, and takeovers.  Influencing financial decisionsThe accounting department prepares detailed financial records that are used by various outside parties such as shareholders, stockholders, state and federal governments, debtors, creditors etc., to make important decisions. The creditors can use these records to assess whether it is feasible le nding large amounts to the company, potential shareholders, and stockholders use them to make investing decisions. The government agencies use them to determine the amount of income tax and company tax payable. The information prepared by the accounting department can help the business when looking to obtain investments and credit.  Effective strategiesThe accounting department reviews past financial decisions and makes a recommended budgetâ€"keeping the company’s objectives and mangers’ decisions under considerationâ€"and advises on strategies that can be used to increase business efficiency. Once the strategies are put into effect, the accounting department monitors them to assess the changes they bring to the running of the company.  Essentially, the accounting department helps to run the overall operations of the business. Their function is more like that of advisors to management than that of a separate department within the company. They monitor the overall performance of the company, and their recommendations can bring long-term changes in its operations and policy.SETTING UP AN ACCOUNTING DEPARTMENTA company’s bookkeeping system is very crucial in determining its overall success. Therefore, a lot of care and consideration should go into setting up an accounting department. Every business is faced with the dilemma of deciding on an appropriate accounting system to suit its needs. Some companies may choose to operate a manual accounting system but in the modern world, this is not very feasible even for small-scale businesses. To retain an edge in the highly competitive market today, all businesses need to keep with the rapidly upgrading technology and for this it has become essential to have a computerized accounting system. This is also more time- and cost-effective as it is easier to record entries into an automated system rather than manually keeping records.When setting up an accounting department, a company usually has to go through the follow ing steps:Select an accounting methodThe company first has to decide which accounting method it will be using. There are two choices available.Cash-basis accounting. In this system, companies record income when cash is received and record expenses when the company pays them. Cash-basis accounting is reliable when you want to track the actual amount of money entering and leaving your company. This is a common accounting method among small businesses that tend to make immediate payment for goods and services received.Accrual accounting. In this system, the company records income whenever a sale is made, regardless of whether they receive payment for it, and records expenses whenever the good or service is received, regardless of whether the company pays for it. Accrual accounting is useful in informing the company how much expenses it is incurring each month and how much profit it is generating. This method is used by large businesses or even by smaller business that tend to buy and s ell goods or services on credit.The company can pick any of the above accounting methods to use, as long as annual sales are less than $5 million (in which case, it will use cash accounting) or it maintains an inventory (in which case, it must use accrual method).Select a method for recording transactionsAfter you have selected an accounting method, you have to decide the method to record transactions into accounts. There are two choices available to businesses.Manual recording. Accountants hand-write transactions into a ledger. Nowadays very few businesses use this method as it is very difficult and time-consuming to enter a large number of transactions daily in a ledger. Also, there is also a danger of incorrect amounts being entered, which can lead to problems for the company.Automated recording. Transactions are recorded electronically in a software program. This has the advantage of accuracy. It is easier to keep track of any discrepancy or inconsistency in the accounts if tran sactions are being fed into a computer. It also helps to perform more monotonous and routine tasks quickly and efficiently.Set up a chart of accountsNext the company has to set up a chart of accounts, which lists all the different accounts in your accounting system, like income accounts, expense accounts, capital accounts, etc. Hiring motivated and competent accountants can help take this task with ease.Maintaining the selecting accounting systemAfter deciding on the accounting method, the company has to learn and maintain the selected accounting system. Setting up an accounting system costs time and money, and so the company should utilize it to the fullest, that is, it should enter every transaction, bill, charge, and refund. Another way of maintaining the accounting system is to reconcile it with transactions in the business bank statement. This is an effective way of properly allocating and accounting for company funds.CONSIDERATIONS WHILE SETTING UP ACCOUNTING DEPARTMENTMaintai ning an effective  accounts  system is a tough job.  Accountants  usually have multiple function to perform and can get stressed out with the work pressure. The company can take certain steps to ensure that the  accounting  department  works efficiently and the  accountants  are not burdened with excessive workloads. Here are some important factors to take note of when setting up an accounting department.Conduct Process Walk-ThroughIt is imperative that all employees are made familiar with the working of the department, its objectives and functions. This will ensure that the employees are comfortable and accepting of a new department. Moreover, those that are hired to run the accounting department should be allowed to meet stakeholders to gather understanding of the structural framework and potential loopholes as far as the finances are concerned.Use Best PracticesImplementing  accounting  best practices can improve the efficiency of the  accounting  department, boost employee moral e and improve data quality.Take Advantage of Unused System FunctionalityIf you intend to get a software  installed, make sure its utility is worth the money that you are paying. Oftentimes companies buy expensive software and do not make use of most of its features because they are useless for them. Instead get your software customized if need be to get the maximum utility.Conduct Process TrainingSuccessful companies regularly assess the need to train their employees. Providing training is a failsafe method of improving productivity levels and workplace efficiency. Workers may receive on-the-job training, they may be sent elsewhere to professional development classes.Develop System Super UsersThe accounting department might also be used to create training plans by collecting data via queries, reports, etc.Establish Process MetricsDeveloping metrics is quite simple and it will be very beneficial if it is learnt. This will help monitor the performance of the company and enable everyon e to access and assess their own performance and the company activity individually as well as in comparison to another company or during the same period in a previous year.Reward SuccessNothing will improve employees’ morale more than knowing that their efforts and hard work are being acknowledged. Providing monetary and non-monetary rewards can help motivate staff and they will be happy to perform even the monotonous tasks that the  accounting  department  requires.Essentially, the  accounting  department  helps to run the overall operations of the business. Their function is more like that of advisors to management than that of a separate  department  within the company. They monitor the overall performance of the company and their recommendations can bring long-term changes in its operations and policy.

Marketing Strategy Of Stealth Marketing - 1737 Words

INTRODUCTION Did you know that very day we are imprinted with marketing and we don’t even realizing it! Marketers are eager to find new ways on how to get into your subconscious to sell their product or deliver their message. This is what is called â€Å"Stealth Marketing†. Stealth Marketing is any marketing strategy that advertises to consumers without them knowing it. It is used in product placement, celebrity endorsements, and ad agents. PRODUCT PLACEMNET Product placement is practice in which manufacturers of goods or providers of a service gain exposure by paying for them to be featured in movies and TV programming. In the earlier days producers would approach companies to use their products in their films. During production of E.T., Amblin Productions and Steven Spielberg approached Mars, Inc. about a possible tie-in between MM’s and the film. For water reason, Mars said â€Å"No† to their proposition. By declining this offer, Mars’ paved the way for Hershey’s Reese’s Pieces. Hershey agreed to do a tie-in between the movie and the candy after the film was released. A deal was contracted wherein Hershey Foods agreed to promote E.T. with $1 million of advertising: in return, Hershey could use E.T. in its own ads. (Mikkelson, 2011). The payoff was huge! Reese’s Pieces saw a reported 65% jump in profits just two weeks after E.T. premiered. Another example would be Risky Business, starring Tom Cruise. The Wayferer sunglasses that Tom Cruise modeled in the movie were prettyShow MoreRelatedThe Newest Powered Commercial By Coca Cola Co.1710 Words   |  7 Pagesreferencing to his a mature athletic experience in the University of Miami before going to the NFL. They know that those categories of audience value the elements of strength, talent, trustworthiness, and professionally, so they have used the common marketing technique of â€Å"Personifications† to attribute those elements and assign them to the product. 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This has seen American children transform into one of the most influential and lucrative customer demographics in the globe. The video reposes against the wholesale commercialization of early developmental days of children, hence raising urgent concerns on the principles of children marketing and its effect onRead MoreWr ite a 1,400- to 1,750-Word Paper in Which You Describe the Elements of the Marketing Mix (Product, Place, Price, and Promotion). in Addition, Select an Organization with Which You Are Familiar and Describe How Each1194 Words   |  5 PagesMarketing Mix Of Starbucks Starbucks is a leader in the coffee industry and a mogul in the business world. Starbucks is now the largest chain in the world of coffee houses. They purchase and roast whole bean coffees to sell, along with handmade tea beverages, food items, and coffees that are sold inside their retail stores. â€Å"As of Oct 3 2010, Co. has 8,833 company-operated retail stores and 8,025 licensed stores worldwide (Starbucks)†. To maximize brand recognition and brand awareness to become

Knowledge and Awareness of HIV/AIDS among Women in India

Knowledge and Awareness about HIV/AIDS among Women of reproductive age in a district of Northern India Introduction This paper is a review of the article titled Knowledge and Awareness about HIV/AIDS among Women of reproductive age in a district of Northern India. Article clearly identifies the low HIV/AIDS awareness and knowledge among women of reproductive age. Researcher is motivated to reduce the number of cases and prevalence of infectious disease through awareness. While introducing the article, researcher lacked in explaining how young women are more vulnerable to HIV/AIDS infection than young men. This could create a false impression in readers mind that without any evidence the researcher provided the conclusion that women are more Vulnerable to HIV/AIDS. Researcher stated in the article that early marriage also poses special risks to young people, particularly women (Singh, 2012) but did not elaborate or provided any evidence to support this statement. Perhaps the lack of evidence and research could be considered the rationale, more information would have been helpful to justi fying these statements. Purpose Statement The purpose discussed in the research study is clear and indicative of what the research hopes to cover. The research study is about assessing HIV/AIDS awareness and knowledge among women in reproductive age group between 15-45 years and its mode of transmission in Bareilly district of Uttar Pradesh in northern India. TheShow MoreRelatedessay on hiv-aids1669 Words   |  7 Pages2000 words essay on: HIV-AIDS AIDS, The full form is Acquired Immune Deficiency Syndrome is caused by a virus called HIV (Human Immune Deficiency Virus). It is a condition in which the built in defence system of the body breaks down completely. This phenomenon is gradual but ultimately leads to total depletion of a very important cell component of the immune mechanism. 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Walking Contradiction Free Essays

Now I know how parents may feel when their teenage kids are playing there depressing and gothic music at full blast at the middle of the night. It’s clear that most people’s opinions are that the lyrics featured in these gothic or metal bands are usually to do with some sort of bad language, death and violence. A feature most predominantly in many of Marilyn Manson’s songs. We will write a custom essay sample on Walking Contradiction or any similar topic only for you Order Now A quote reveals how people judge him for every circumstance â€Å"when a dude’s getting bullied and shoots up the school and they blame it on Marilyn, and the heroin† This reveals people’s attitude towards this individual. In any case people have their preferences and mine include Beegees. Now don’t get me wrong, I’m not a golden oldie, but the best music had to have been made in the 70’s or 80’s. Perfectly good examples of these would have been Abba and Gloria Gaynor. Now neither of these people needed to promote sex, drugs and rock and roll to sell records, which is what seems to be happening today. Artists seem to swear more and more to sell more and more, now tell me is this right? Any ways don’t get me wrong not every artist is like that†¦ There are a handful of bands, which don’t need negative aspects to sell their music. One band in particular is Kool and the gang, now if I may claim to liking the classic band does that necessarily mean that I must write off every modern day music as some of you people do. All of you people seem to be determined to write off any artists that bear the name Eminem or Marilyn Manson, or any artists that swear or have some sort of opinion not matching yours. The truth about the matter is that you use these individuals as scapegoats, so that you have something to blame when your child has done something wrong or you have something to blame for the way your child behaves. The fact of the matter is that music is a way of expression, and that no matter how or why people complain about aspects of it the reality is that you are powerless to stop any kind of music from coming out. But most importantly you are powerless to stop your children from listening to it. At the end people can listen to whatever type of music, from anything from Bob Marley’s â€Å"No woman No cry† to a more modern day song such as Rage Against The Machine’s â€Å"Bullet in the head†. I personally have gotten into Metallica recently, just like how a vampire needs his blood, I admittedly need to listen to the enlightening and somewhat depressing lyrics, as well as the bone crunching and indoctrinating guitar riffs daily. Without these I am happy to say that I would be a lifeless, dull and uncaring individual (One which requires someone to master him as a puppet). But with all this said hate and love have been with us from the beginning of time, and they will continue to be with us until the end. I only ask that people take in the fact that drugs and violence have always been in lyrics and will forever remain so, the key thing is to learn to deal with it! Show preview only How to cite Walking Contradiction, Papers

Comparison Of Movies And Books Essay Example For Students

Comparison Of Movies And Books Essay Many people compare an English literary work to different movies of their time. An example of this is Pygmalion by Bernard Shaw. A story about a woman transformed into a spectacular beauty pushed into royalty, but never loses her identity, is very similar to a movie directed by Don Bluth called Anastasia. Bernard Shaws play Pygmalion and Don Bluths movie Anastasia, show that one can change a persons appearance, but the person deep within has never left the surface. The two have a large array of similarities and differences. What is also fascinating is that the background of both the English writer and director are very similar in how they began. I will compare both movie work and literary work of two exceptional people. Bernard Shaw was born in Dublin on July 26, 1856. He was essentially shy, yet created the persona of G.B.S. The showman, controversialist, satirist, critic, pundit, wit, intellectual buffoon and dramatist (http://www.sites.netscape.net/bernardshawinfo) . Shaw grew up in a family with a drunken father, whom worked in a corn mill, a mother whom left home when he was fourteen. Bernard never went to school past the age of fourteen. After his mother left his father had gotten worse (http://www.spartacus.schoonet.co.uk/jshaw.htm) . So he embarked on a journey to London in 1876, where he would become an active Socialist and a brilliant platform speaker. His heart was in writing and seven years later he wrote five unsuccessful novels. He was successful with his journalism; he contributed Pall Mall Gazette (http://www.sites.netscape.net/bernardshawinfo). One of the many people that influenced him in his newspaper career was William Stead. Shaw attended a lecture on nationalization that was gi ven by Henry George, which had a profound effect on his ideas of socialism. In the year of 1884 he joined the Fabian Society and in 1885 the Socialist League. Bernard gave a lecture on socialism on November 13th which would result in the Bloody Sunday Riot. Shaw was considered one of the best writers of his time. He wrote many plays such as Arms and the Man (1984), Satirizing romantic attitudes toward love and war. In 1897 The Devils Disciple, a play on the American Revolution, was produced with great success in New York City (http://www.sites.netscape.net/bernardshawinfo). He also wrote a play known as Pygmalion, which satirizes the English class system through the story of a cockney girls transformation into a lady at the hands of a speech professor. The movie My Fair Lady was produced to amplify what Pygmalion was all about. Of Shaws later plays, Saint Joan (1923) is the most memorable; it argues that Joan of Arc, had to be killed because the world was not yet ready for her. Amon g Shaws other plays are John Bulls Other Island (1940), The Doctors Dilemma, Fannys First Play, Back to Methuselah, The Apple Cart, Too True to Be Good, and The Intelligent Womans Guide to Socialism and Capitalism (http://www.spartacus.schoonet.co.uk/jshaw.htm). Bernard conducted a strong attack on the London Theatre and was closely associated with the intellectual revival of British theatre. His many plays fall into several categories: Plays pleasant, Unpleasant Comedies, chronic- plays metabiological Pentateuch. Don Bluth was born into a family of seven children in El Paso, Texas. After watching Snow white and the Seven Dwarfs he found his calling. From the age of six he could always be found drawing (http://www.movies.yahoo.com/shop?d=hc;id=180001539;cf=bios) . His family moved to Santa Monica, California, and upon graduation from high school he took his drawings to Walt Disney studios in Burbank. He accepted a position as an in betweener. He worked with Disney from 1955 through 1956 on the classic motion picture ?Sleeping Beauty?. He continued his education at Brigham Young University, studying English literature. In 1977, he returned to Disney Animation Department as an Animator. He was promoted within two years to Directing Animator and to Producer/ Director the following year. From 1971 to 1979 he worked on ? Robin Hood?, ? Winnie the Pooh and Tigger too?, ?The Rescuers? and the ?Small One? (http://www.movies.yahoo.com/shop?d=hc;id=180001539;cf=bios) . He has created many prestigious an imated films and laser disc video games. He was usually known for his animated movies that showed fun, laughter, togetherness, and teamwork. He is known to a lot of animators as an inspiration to their writing style and their joy for the job. Don was overly attached and dedicated to his work, and loved every bit of his day to day life (http://www.movies.yahoo.com/shop?d=hc;id=180001539;cf=bios). .u90dd02acde76ea94210486937dd45d16 , .u90dd02acde76ea94210486937dd45d16 .postImageUrl , .u90dd02acde76ea94210486937dd45d16 .centered-text-area { min-height: 80px; position: relative; } .u90dd02acde76ea94210486937dd45d16 , .u90dd02acde76ea94210486937dd45d16:hover , .u90dd02acde76ea94210486937dd45d16:visited , .u90dd02acde76ea94210486937dd45d16:active { border:0!important; } .u90dd02acde76ea94210486937dd45d16 .clearfix:after { content: ""; display: table; clear: both; } .u90dd02acde76ea94210486937dd45d16 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u90dd02acde76ea94210486937dd45d16:active , .u90dd02acde76ea94210486937dd45d16:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u90dd02acde76ea94210486937dd45d16 .centered-text-area { width: 100%; position: relative ; } .u90dd02acde76ea94210486937dd45d16 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u90dd02acde76ea94210486937dd45d16 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u90dd02acde76ea94210486937dd45d16 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u90dd02acde76ea94210486937dd45d16:hover .ctaButton { background-color: #34495E!important; } .u90dd02acde76ea94210486937dd45d16 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u90dd02acde76ea94210486937dd45d16 .u90dd02acde76ea94210486937dd45d16-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u90dd02acde76ea94210486937dd45d16:after { content: ""; display: block; clear: both; } READ: Oedipus Review EssayPygmalion, a play written by Bernard Shaw tells the story of rags to riches. It begins with a young flower girl that is poor and she sells flowers to get by. A man that thinks she is repulsive approaches her. He bets a general that he would be able to change this despiteful young flower girl into a beautiful duchess. She goes to him to learn how to speak respectfully and etiquette. He decides not only will he help her but he will also change her into a duchess to fool the high society. She attends balls and parties to win over the rich that are present. Eliza doesnt feel right about what she has done, but it is to late. She has fallen in love with the s peech therapist and is overwhelmed with the life style that was given and created for her. She feels that the feeling that once made her whole is no longer there, she feels that she is no longer Eliza Doolittle but someone he has created. He doesnt want her to go because he loves her, but she doesnt feel that he really loves her. Unlike most stories this one did not end happily ever after. The movie Anastasia begins in a castle in London, where soldiers are attacking it. Anastasia is a young girl that is the duchess of London, she is shown away out of the castle along with her great aunt. As they pass through the passageways they are separated. A little boy placed her on a train to Russia. While on the ride she hit her head and got amnesia. Six years later while selling flowers she was approached by a young man, that asked her to pretend she was the duchess of London. If they could pull it off they could receive a large sum of money and she could live the high life. The queen, whom was her aunt, was giving a ball in search of her lost niece. So they attended, and were sent away because the queen was tired of being insulted by all of the people trying to fool her. Later on that night, they crept into her bedroom and demanded she see them. After talking to Anastasia for a while she realized she was the niece that she had lost so long ago. And they lived happily ever after. Bernard Shaw and Don Bluth are very similar to one another. These two men have many of things in common, at a young age both had found their calling. They had decided they would take jobs under big companies to advance their careers. Bluth and Shaw both wanted to revolutionize their fields of choice. They wanted to see play writting and animation in a new light. Like Bluth, Shaw had written and produced some of the top plays and movies. Pygmalion and Anastasia have a lot of similarities. The stories are both based on two women that are turned from rags to riches. At the beginning of both stori es, you are told that they sold flowers for a living. Both had dreams of making it big by having their own flower shops. The men that transformed them into duchess, in the end would soon become the love of their lives. They felt guilty for pretending they were something that they were not. They felt that they had lost their identity and wanted to go back to normal. Bluth and Shaw are not all together alike. They grew up in different parts of the world, with different family backgrounds. Shaw had a drunken father and a mother whom abandoned him. Bluth was born into a family of seven with no major problems. Bluth was given a chance at education, while Shaw left school at the age of fourteen. Their careers were different in the sense of the time they lived. Shaw in the 1800s to the middle 1900s and Bluth from the middle 1900s until now. One life ended so another could begin. .u03c6d432d00a2e8b06743ce5e78e1eb3 , .u03c6d432d00a2e8b06743ce5e78e1eb3 .postImageUrl , .u03c6d432d00a2e8b06743ce5e78e1eb3 .centered-text-area { min-height: 80px; position: relative; } .u03c6d432d00a2e8b06743ce5e78e1eb3 , .u03c6d432d00a2e8b06743ce5e78e1eb3:hover , .u03c6d432d00a2e8b06743ce5e78e1eb3:visited , .u03c6d432d00a2e8b06743ce5e78e1eb3:active { border:0!important; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .clearfix:after { content: ""; display: table; clear: both; } .u03c6d432d00a2e8b06743ce5e78e1eb3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u03c6d432d00a2e8b06743ce5e78e1eb3:active , .u03c6d432d00a2e8b06743ce5e78e1eb3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .centered-text-area { width: 100%; position: relative ; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u03c6d432d00a2e8b06743ce5e78e1eb3:hover .ctaButton { background-color: #34495E!important; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .u03c6d432d00a2e8b06743ce5e78e1eb3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u03c6d432d00a2e8b06743ce5e78e1eb3:after { content: ""; display: block; clear: both; } READ: Plato Essay ThesisEven though Pygmalion and Anastasia have similarities, they also have differences. Some of these differences are the settings, one in London and the other in Russia. In Anastasia, Anastasia starts out as a duchess, and is hit over the head and comes up with amnesia. She is then found and transformed back to her duchess state, while Eliza was from the beginning poor. While Anastasia was pushed into poverty because of her lose of memory. Named were some of the differences between Pygmalion and the movie Anastasia. Bernard Shaws Pygmalion and Don Bluths Anastasia exhibit that a persons appearance can be changed but they never lose their identity. Comparing a movie work to a literary work was very inspirational and interesting. Hopefully people will be able to except a person for whom they are, and not try to change their inner beings. Our individuality is what makes us, us.

Essay on research How Apple Watch Can Spot Heart Issues

Essay on research How Apple Watch Can Spot Heart Issues For more than a year, Apple Watch-based research was conducted by Stanford University in order to figure out whether the device can detect heart issues. The results appeared to be promising even though they can’t be completely accurate. 400,000 volunteers took part in the study but only 0.5 % of device users were warned by Apple Watch that their heart rhythms are irregular. Later on, medical practitioners revealed that 84 % of the notifications concerned episodes of atrial fibrillation, which are signs of the potential development of health issues. In other words, the technology appeared to be capable of avoiding an abundance of false positives, which are undoubtedly the main concern of the research. Besides, it appeared to be reliable enough for the volunteers to make a move and schedule a consultation with a doctor. Those who received alerts agreed to wear an ECG patch for a week and 34 % out of them did show irregularities. About 57 % of the volunteers who saw the warning consulted with a doctor. It’s important to note that the study used Apple Watches from Series 3 and earlier. Series 4 appeared somewhat later so with its built-in ECG it couldn’t be used for the research. The app was mainly aimed at periodic checks by means of the heart rate sensor for getting notified if something doesn’t function properly. The results that were revealed in the course of the study can’t be fully relied upon. While 84 % is a figure high enough to make the findings trustworthy, a sixth of those who received warning notifications might have no grounds for concern. Besides, it is also possible that people who have atrial fibrillation didn’t receive a notification. The good thing is that the results of testing the Apple Watch device are positive and, hopefully, Apple will continue pushing deeper in the health service.

Free Essays on America During The 1960s

America During The 1960’s The 1960’s were a time of peace, love, riots, assassinations, and an unpopular war. The decade began under the Cold War with the Soviet Union. John F. Kennedy gave hope to many. Free speech, civil rights, women and peace movements helped bring the American society toward progress. By the end of the decade, over 500,000 Americans had been sent to the war in Vietnam which was fought for the struggle for equality and left the nation divided. Bay of Pigs On April 17th 1961, the invasion of Cuba at the Bay of Pigs began. Kennedy was convinced that Fidel Castro lacked support from the Cuban people. So Kennedy allowed the invasion to go through. Little did he know the Cubans were well prepared. Within seventy-two hours of invasion, 1500 men were defeated by the Cubans. By the last day of the invasion, a total of 114 men were killed while thirty-six died as prisoners in Cuban cells. The failure of the invasion led to the poor judgment of Kennedy along with the CIA (Central Intelligence Agency). Cuban Missile Crisis With all the tension already from the 1961 Cuban invasion, Kennedy found out that Premier Khrushchev had placed weapons in Cuba. Kennedy called a meeting with a group of his closest advisors along with his brother Robert, the attorney general. On October 22, 1962, Kennedy announced the presence of the Soviet missile launch pads to the nation. JFK Assassination On the morning of November 22, 1963, Kennedy arrived at Dallas, Texas approximately 11:40 AM and was welcomed by the people of the city. Along with Kennedy was Governor John Connelly and their wives as they were about to be driven to the Trade Mart where Kennedy was scheduled to make a speech between liberal and conservative elements within the American Democratic party. Still five minutes away from the Trade Mart, his car was turning down Elm Street. While Kennedy was acknowledging everyone, several loud noises sounding like firecracker... Free Essays on America During The 1960s Free Essays on America During The 1960s America During The 1960’s The 1960’s were a time of peace, love, riots, assassinations, and an unpopular war. The decade began under the Cold War with the Soviet Union. John F. Kennedy gave hope to many. Free speech, civil rights, women and peace movements helped bring the American society toward progress. By the end of the decade, over 500,000 Americans had been sent to the war in Vietnam which was fought for the struggle for equality and left the nation divided. Bay of Pigs On April 17th 1961, the invasion of Cuba at the Bay of Pigs began. Kennedy was convinced that Fidel Castro lacked support from the Cuban people. So Kennedy allowed the invasion to go through. Little did he know the Cubans were well prepared. Within seventy-two hours of invasion, 1500 men were defeated by the Cubans. By the last day of the invasion, a total of 114 men were killed while thirty-six died as prisoners in Cuban cells. The failure of the invasion led to the poor judgment of Kennedy along with the CIA (Central Intelligence Agency). Cuban Missile Crisis With all the tension already from the 1961 Cuban invasion, Kennedy found out that Premier Khrushchev had placed weapons in Cuba. Kennedy called a meeting with a group of his closest advisors along with his brother Robert, the attorney general. On October 22, 1962, Kennedy announced the presence of the Soviet missile launch pads to the nation. JFK Assassination On the morning of November 22, 1963, Kennedy arrived at Dallas, Texas approximately 11:40 AM and was welcomed by the people of the city. Along with Kennedy was Governor John Connelly and their wives as they were about to be driven to the Trade Mart where Kennedy was scheduled to make a speech between liberal and conservative elements within the American Democratic party. Still five minutes away from the Trade Mart, his car was turning down Elm Street. While Kennedy was acknowledging everyone, several loud noises sounding like firecracker...

The Christina Commonwelath - analysis and criticism to this little Essay

The Christina Commonwelath - analysis and criticism to this little book by John Eliot - Essay Example (Zakai, 133-151) Perhaps more than anything else, Eliot’s work and its concurrent ideology denounced the interregnum of the Crown with the result that three years following its publication The Christian Commonwealth was banned in England. (Holstun, 128-153) Although Eliot’s work takes a definite position with respect to Puritan ideology of the perfect state it is prefaced by a position against the monarchy. By taking this position in the preface to The Christian Commonwealth Eliot introduces a position against the interregnum of the Crown in such a way that is far more controversial than the Puritanical theocracy embodied in the main part of his book. Eliot’s states his opposition to the monarchy in his preface as follows: â€Å"Much is spoken of the rightful Heir of the Crown of England, and the unjustice of casting out the right Heir: but Christ is the only right Heir of the Crown of England, and all other Nations also.† (Eliot) In his preface Eliot quotes the scriptures at various intervals to support his contention that the best model of human ordinance and government is to be found in the Bible rather than by reference to earthly state nations. The preface is laden with Puritan theocracy and puts forth the concept that it is God who truly governs and protects those who believe in him. Eliot goes on to urge that true guidance should come from God and urges as follows: â€Å"I do beseech those chosen, and holy and faith Saints, who by Councils at Home, or by Wars in the field, have fought the Lords Battels against Antichrist, and have carried on the Cause of Christ hitherunto, That you would now set the Crown of England upon the head of Christ, whose only true inheritance it is, by the gift of his father (1) â€Å" Let him be your JUDGE, let him be your LAW – Giver, Let him be your KING. Take the pattern and

Evaluate PESTEL factors in Beatles store in London Essay

Evaluate PESTEL factors in Beatles store in London - Essay Example However, later, analysts decided to extend it and include the last two factors as well, giving rise to PESTEL. A PESTEL analysis essentially measures a market. It can be used in conducting marketing and business development related assessments, and can assist in the decision making process of an organization(Hall,2008). It must be noted that the Beatles’ store in London, is a real treat for all the diehard fans of the infamous UK based band called â€Å"the Beatles’ of the 1960s. A large range of memorabilia, ranging from clothing, bags, mugs, and magnets, to miniature guitars, drum kits, old and new records, various autographed items and figurines, everything Beatles related can be found at the store. The store is located at baker street, which was an area originally high class residential, but now is mainly occupied by commercial premises. To gain a better understanding, each factor must be broken down and each component needs to be analyzed separately. Political fac tors address the degree to which a government can intervene in an economy. These factors primarily include tariffs, tax policy, trade restrictions, provision of merit goods, restrictions on demerit goods etc(Middleton,2007). it may also include education, health and a nations infrastructure, all of which are greatly influenced by government intervention. One basic legal legislation that may hamper sales for the store is the decision of the government to impose a GST of 20% (increased from the initial 17.5%) in January 3 2011(Jones,1998). Economic factors include the basic economic ideals such as interest rate, exchange rates, inflation rates, unemployment rate and economic growth. These factors have a massive impact on a businesses operating activities. For example, the inflation rate can determine whether or not people will consume certain goods and services given their real incomes at current inflation rate. Economic conditions affect the feasibility of success and profit at any g iven time, as they have an impact on capital availability, demand and cost. If the demand is extremely high and coupled with low economic cost, it will be profitable for the firm to invest in such a business(Libecap, 1996). The kind of strategy implemented depends on the economic conditions prevailing at the time. If the economy as a whole, or certain sectors of the economy for that matter are expanding, products and services may have more expansive markets and higher demands than during recessionary times. If employment level is high and income levels in turn are high, people in general will demand more as they will have more money to spend in disposable terms. In relation to the store, the fact that the UK economy has just come out of the credit crunch may help in keeping intact the fear of the last economic recession that was not too long ago, which in turn may also hamper growth of sales for the store. Consumption growth has slowed down after the credit crunch of 2008-2009 and i s expected to grow by only 0.6% in 2011 and 1.3% in 2012. By 2015 growth is expected to increase by 2.3% if the government abides by its current economic policies and the spending is continuously financed by extra debt (REFERENCE:  Larry Elliott Economics editor, The Guardian, Monday 4 April 2011). However, this may be a reason to worry in the longer run as spending is financed as a result of economic policies through which

Effects Of Technology On The Organisations Structure Management Essay

Effects Of Technology On The Organisations Structure Management Essay This essay will investigate the effects of technology on the organisations structure in reference to Perrows Study. In fact, the way Perrow analyses organisations looking into jobs delivered within the business, their capability to influence these roles to deliver various tasks and the choice of outcomes accomplished (Perrow,1979). Perrow states that in order to better understand the variations in structure and the degree of bureaucratization, we must understand the need for structure. Tasks which are not well understood makes such units difficult to bureaucratise is an essential organisational concern in 3DNetworks during its transition to an organic structure due to vendor change eventually affects its future organisational strategic structure. Finally, analysing Perrows prominence on the consequence of introducing a mixture of technologies into organisations (Perrow, 1986), in addition to Galbraiths case that technology can be a main determinant of uncertainty in the organisation and will facilitate easier understanding to the developing structure of 3DNetworks (Robbins Barnewell, 2006). In short, in 3DNetworks Australia, both structural change and technological change are of equal importance, since structural change can affect technological change and the opposite is true. There is some limitations to certain arguments as well as being aware of the importance of its considerations by management personnel will aid in proving whether technology is the sole determinant of organisational structure or whether it is the only one of many factors. During my early months into employment, 3DNetworks duties occupied are in selling a new telephone system, installing it and maintaining that system for number of years. Since 3Dnetworks were aligned with only one vendor this meant the same telephone system is deployed repetitively to businesses, creating ease of delivering systems for that one vendor. Such duties indicate a structure high in Centralisation and Formalisation, yet the most efficient structure was the mechanistic; task inconsistency and problem solving were low due to high predictability like referred by Perrow. He anticipated that task variability and problem analysability were positively correlated (Perrow, 1986). It is odd to find cases within 3DNetwork where duties such as installing a telephone system for the same vendor having few expectations experiencing problems which were not analysable carrying out that duty. Moreover, Perrow highlights in his theory the causes why duties performed with Single Vendor were implicit, predictable, routine and repetitive. 3DNetworks with various facts that the delivery and installation procedures were delivered with repetitiveness and all the risks were anticipated and mitigated. With such an approach, centralised and formal structure was advantageous since it guaranteed reduced training hours, ensured more profit and efficiency (Perrow,1979). As it is clearly obvious in the past year in 3DNetworks, moving from a single vendor to a multivendor technology will eventually translate into moving to a new complex structure over the years to come since the roles are moving to non routine creating uncertainty. Perrow and Galbraith typologies are the perfect fit for 3DNetworks since they both deal with the routines of responsibilities. While Perrow analyses the effect of routines on the level of the people carrying the job out, Galbraith looks deeper into the impact of routineness on parts or the overall structure of the organisation. (Robbins Barnell, 2006). 3DNetworks had to adapt, routinise and adjust to change with efforts given to management to reduce uncertainty in the future market than they are to allowing the organisation continually change and adjust in the interest of efficiency organisations deliberately or not, attempt to maximise the congruence between their technology and structure (taylor, 1990). This has resulted in a high level of formalisation in terms of standardising the tasks so that the presentation of 3DNetworks is uniform across not only Australia, but also across Asia-Pac. Therefore, many of the practices employees engage in routine and repetitive work for example; installing the telephone handsets. This portion of formalisation was vital for 3DNetworks since contracted employees reduced the need for highly skilled permanent ones who were only hired to carry a small range of duties like small office projects. 3DNetworks are currently endeavouring to control the outside influences since the mechanistic organisation seeks to stabilise and routinise its own business processes to establish internal efficiency (Robbins Barnell, 2006). This shows the significance influence of technology in the determination of organisational structure. The way in which technology has promoted levels of standardising employee behaviour is through the explicit rules that specifically state what is expected and what is not (Robbins Barnell, 2006). Moreover, procedures that specify how to deliver, install and support a phone system simplifies job, training and increases efficiency. As defined in our textbook (Robbins Barnell, 2006, p220), the result on one study that looked at 14 medium sized firms concentrating only on the two extreme cells-routine and non routine technologies and found support for Perrows predictions. Also, another study, covering 16 health and welfare agencies confirmed that organisations that do have diverse technologies and that the more routine the work that more likely it is that decision making will be centralised. These reassured Perrows predictions: work that was high in routineness was associated with high formalisation, as evident in 3DNetworks. Furthermore, standardizing duties into process to simplify delivery of new phone systems will reflect at employees behaviour after clarifying the requirements and steps of how to install the new systems. Contingency theories like Perrow argue that most companies attempt to deal with influences on a routine, predictable basis. In 3DNetworks even though managers believe it is the best way to minimise the effects technology has on organisational structure, theorists who hold the natural perspective note that various influences are important and can have a beneficial effect on the organisational goals and hence the structure of organisations. In both cases, contingency theorists as well as those who hold natural perspective provide support for the ideology supporting technology as a major determinant of organisational structure. (Borgatti, 1996) However, months into my employment organisational factors have altered 3DNetworks company structure. The Only one vendor strategy with NORTEL Networks which 3DNetworks was aligned with, declared bankruptcy. 3Dnetwroks realised the urgency to look at other alternative Vendors. The IT market is currently saturated and having to introduce new vendors means that 3DNetworks has to skill up its current employees while retaining its current level of competencies. While deciding on the number of additional new vendors to partner with and the strategy moving forward, the company witnessed a reign of high profile resignations that affected its operations. With these departures, 3DNetworks lost personnel of high calibre, systems knowledge which resulted in being non-routine. Such incident is a part in Perrows ways of how technology identifies the key aspects of structure. Eventually, it became apparent non-routine technologies require greater structural flexibility (Perrow,1986). This leads us to the following conclusion, that the effects of structure driving technological change are multi directional and 3DNetworks Not only does structural change drive technological change, but technological changes also have been driven by structural change. Since current staff are adopting new technologies, unexpected and no-routine duties, this push for structural change led to the emergence of an organic structure. So it is noticeable that technology is a major determinant of changes in structure, particularly for organisations like 3DNetworks. 3DNetworks is expected to be decentralised and delivering routine tasks became non-routine, such units became difficult to bureaucratise toward the end of the year. Moreover, differentiating the staffs duties to be completed are increasing and this will make it more difficult for the current employees to coordinate these new activities into the divisions and more resources is needed to apply in order to coordinate these activities such as training on new Vendor technologies. The existence of a higher interaction amongst all members began to emerge and slowly lower levels of formalisation became obvious. More discretion will have to be given to current staff to help them adjust to the non routines jobs of the new Vendors. The low formalisation, according to Perrow derives from an inability to write rules about constantly set of problems (Perrow, 1979). 3DNetworkss restructure reflects Perrows theory because current staff began performing new ways of phone installations that were unfam iliar and constant as they were performing many tasks normally completed previously by a selected team. Soon the levels of authority became blurred. Hence, our organisational structure changed, becoming more flexible and losing a high degree of its division of labour which led to an increase in the leniency and emergence of an organic structure. (Robbins Barnwell,2006) In addition, many theories argued that becoming the non-routine organisation does not come for free. It comes at a significant price of long periods of personnel training, professional employees, confusion, wasted material and unpredictable outputs (Taylor,1990). The duties variability with multiple vendors strategy exerted pressure and consequences affecting performance across all staff in the 3DNetworks were obvious. Galbraith indicates the importance of the link between duties and information. As duties are increasingly becoming uncertain, the new information required a sign off by internal stakeholders for the new various vendors to achieve the desired level of performance (Cyert March,1992). When 3DNA was aligned with Nortel, the routine duties of selling, installing and supporting a telephone system was all straight forward with programs in place that facilitated ease of delivery. Galbraith proposes the structure followed by any organisation is dependent on the depth of the process information in place and has a direct impact on 3DNetworks change in structure. Due to task uncertainty arises the need to have process information as stated by Galbraith. Current staff began engaging with new unfamiliar tasks for two new vendors introduced by management. This was a challenge for current staff to cope with the current level of work and absorb new tasks for two new vendors at the same time. Current staff had to be skilled up and certified to enable 3DNetworks engage with these vendors. Galbraith also articulated that an organisation should adopt a structure that allowed it to process information appropriate to its needs at an acceptable level of organisational performance (Robbins Barnwell, 2006). However, in 3DNetworks, staff were overwhelmed by the business process and the quantity of information they had to absorb in short notice and it seems like management in 3DNetworks had failed to plan to adopt with this situation and there were very few resources to assist with gaining the right information to complete the new tasks which lead to uncertainty. Once again, it was noticeable the influence of technology on determining organisational structure. In Short, 3DNetworks management failed to recognise effectiveness of organisational structure and thus a more appropriate structure requires the voluntary cooperation of members and actions that promote a positive environment within the organisation. Where this is achieved, high formalisation could have existed .This may also been seen to be present as it is possible to predict the behaviour of organisation members in non- routine situations (Robbins Barnwell,2006). Rather, they allowed low formalisation to emerge under the belief that high formalisation could not co-exist with non routine tasks. The transition to reduced formalisation proved to improve interest in the job, however, the responsibility of having to complete non routine tasks not specified in the job description created confusion and job dissatisfaction. Hence, many more organisational problems that could have been avoided existed under the emergence of the newly adopted structure. On the Other hand, what managers must recognise is the limitations of the measures of technology which easily gets confused by the effects of structure (Borgatti,1996). For example an organisation may not have implemented a mechanistic model and people experienced much uncertainty in what would normally be considered routine tasks. This notion is evident in 3DNetworks presently, as the changing nature of the company has left contracted staff completing tasks that are normally completed by highly paid subject matter experts (SME) and thus seen as routine in the eyes of the managers. However, the departure of these managers has meant contracted staff are now carrying out these routine tasks with a high degree of uncertainty. This has however, ultimately led to the distinguishing finding which is that the effects of structure driving technological change are multi directional (Perrow,1986). Not only does structural change drive technological change, but in 3DNetworks example, technologi cal changes also have driven structural change. As the adoption of new vendor oriented tasks, by contracted staff drove the changes in organisational structure (Borgatti, 1996). Thus, technology is a significant factor in the determination of organisational structure. Structure and Conclusion: The Conclusion summoned from this analysis to set future direction is the perception that companies are not the same, they vary to the type of tasks they engage in and thus differ in structure (Taylor,1990). Also the environment is not predictable and uncertain; Environmental uncertainty or task predictability is the basic independent variable influencing the design of the organization (Galbraith, 1970). In fact, it is suggested within 3DNetworks to align their management practises constantly according to their current environment with the suitable types of technologies. This will guarantee staffs awareness of duties and the evolving structure, as this failed to be achieved presently and is acting destructively on the organisation. In turn, if these changes are adopted, 3DNetworks management may be in a better position to define more carefully the nature of their organisation and determine what types of management practises work and which are likely to fail. Since routinisation strengthens predictability and centralisation, Perrow acknowledges that individuals will attempt to routinise all tasks over which they have authority because routinisation simplifies duties and increases efficiency. Perrow also argues the pros and cons of non routine and routine form of structures and believes that each carry equal benefits depending on the types of tasks performed. As there is no one best way to manage and to be effective, planning, controlling, organising and leading must be tailored to particular circumstances faced by organisations (Perrow, 1979). Therefore, considering such organisational challenges are important to alert management to Perrows argument and try to eliminate the idea in managers minds to execute routinization of tasks and structures in times of error. After all, Perrows theories will always be a useful reference to understand the organisations structure and the ways technology effects reflect upon dealing with non routine and routine tasks. This will raise the importance of awareness of tasks among 3DNetworks management team and will ensure they can determine the arrangement of roles and the extent of goals that could be achieved with certain new technologies. This is also important as identifying a companys goal is critical to understanding structure because goals affect structure On the whole, the investigation above addresses organisational issues through the exploration of other contingency theories and pragmatic facts to conclude that technology might be one of the most significant independent variable in determining Organisational structure, but for sure is not the sole determinant of that structure.

Romulus My Father Notes

Romulus My Father: Values & Belonging Romulus values education and learning, but sadly, only completed primary school. He is a tragic figure from the very beginning: 3: †¦ an inefficient postal service, however, prevented his application [for high school scholarship examinations] from arriving on time. He cried bitterly, not because of lost employment prospects, but because his love of learning would never be fulfilled.Romulus values European landscape – he does not find serenity, and does not belong to the landscape: 14: Though the landscape is one of rare beauty, to a European or English eye it seems desolate, and even after more than forty years my father could not become reconciled to it. He longed for the generous and soft European foliage, but the eucalypts of Baringhup, scraggy except for the noble red gums on the river bank, seemed symbols of deprivation and barrenness. In this he was typical of many of the immigrants whose eyes looked directly to the foliage and always turned away offended. 3: The peppercorns, to be found at almost every settlement in the area, were planted as though to mediate between local and European landscapes. 21: The Frogmore farmhouse is deplorable – it is not homely, or conducive to belonging and comfort: There was no electricity and no running water†¦ Rats lived under the house and occasionally bit us in bed†¦ Hora woke one night to find a large rat tugging at his elbow trying to make off with a piece of flesh. Large brown snakes came to eat the rats†¦Romulus values purposeful work but is belittled by menial labour as a new immigrant: another example of Romulus not belonging to the mediocrity of Australian culture: 16: ‘New Australians’†¦ were almost always given menial manual tasks†¦ In the case of my father, this unusually gifted man was set to work with a pick and shovel. He noted how incompetent some of the Australian tradesmen were, especially the welders, but not with resentment or anger, more with incredulous irony. He had long come to accept what fate ad dealt him and felt not resentment or indignation, or any other response which depended on the assumption that he was owed something better. 29: My father worked shifts at P&N, unable to avoid it because the foreman threatened to sack him if he did not do so. As a consequence, I spent many nights alone at Frogmore. Romulus values fatherhood. He has a nobility about him: 17: He and Hora worked alternate shifts so that one of them could always care for me. At his request, my father was transferred to a job cleaning the lavatories in the camp so that he could be near me. 4: Primitive though the house was, it made it possible for my father to keep me rather than to send me to a home, and it offered hope that our family might be reunited. 31: My father’s devoted care of me contrasted obviously with her neglect, and fuelled hostility toward her. Romulus values intimacy and his marriage and is crushed at Christine’s infidelity: 19: My father must have been heartbroken by his unfathomable, troubled, vivacious and unfaithful wife. Romulus values character: 101: Character – or karacter†¦ was the central moral concept for my father and Hora.It stood for a settled disposition for which it was possible rightly to admire someone†¦ Honesty, loyalty, courage, charity (taken as a preparedness to help others in need) and a capacity for hard work were the virtues most prized by the men and women I knew then. Romulus believes that life is short and full of suffering: 121: His sense of life is beautifully expressed in the ‘Prayer for the Dead’: ‘Man that is born of woman hath but a short time to live and is full of misery. He cometh up and is cut like a flower. He fleeth as it were a shadow and never continueth in one stay’.Those accents of sorrow and pity determined his sense of all other human beings as his fellow mortals, victims of fate and destined for suffering. They determined the quality of his deeply felt compassion in which all moral judgements were embedded. 172: Suffering ennobles†¦ Some kinds of wisdom, however, the kinds that show themselves not only in thoughts, but in the integrity of an authoritatively lived life – are given only to those who have suffered deep and long. His affliction gave authority to much of what my father said etcRomulus’ moral code – his sense of what is real and important was shattered after Lydia’s letter of rejection: 122: Only someone with an extraordinary sense of the reality of the ethical could be so shaken by a sense of evil, and my father was such a person. Vacek’s institutionalisation shows the danger of conformity: 143: †¦ police took him to the Ballarat psychiatric hospital†¦ over time he became dependent on institutional living so that, even when he was free to leave, he preferred to stay, and remained there f or the rest of his life.Here is an argument against belonging – belonging becomes a prison. Hora & Romulus enjoyed an enduring friendship†¦ Romulus remained a noble, heroic man despite his illness: 146: Hora knew that, despite his illness, there was still no one who remained as steadfast as my father in his disdain of superficialities, in his honesty and in his concern for others. Romulus believes in keeping one’s word at all costs – he pays for Lydia’s family to migrate: 149: Their fares were paid not by Lydia and her husband, but by my father.He had promised to do it years before, and it was inconceivable that he would go back on his word whatever Lydia had done to him and irrespective of whether her mother and her brother had been accomplices in her deception. Romulus values the truth and absolute honesty Romulus values being polite: 138: My father said that we should wait until a more suitable time before knocking at their door. This courtesy str uck me as incongruous with our purpose. Finish what you start – changing direction signifies an instability and weakness in character: 157: My father refused to let me go [to Melbourne High School].He said that I had started at St Patrick’s and so should finish†¦ For years†¦ he insisted that I had made the wrong decision†¦ because I had not finished what I started. Hora (like Romulus) detests moral shallowness. After an argument between Raimond and Hora about communism, Hora refused to speak to Raimond: 159: He knew that I knew how many millions had perished under communism, for he had often told me. Given that I knew, how could I not care? But how could I claim to care if I treated it all so lightly?If I was now such a morally shallow person, what could he say to me? How could he speak to me of anything that mattered? These questions cut into his heart, for he loved me. For his the pleasure of talking even about trivial matters depended on his knowing t hat the person with whom he was speaking was one whose responses could be trusted to be serious and decent. Romulus does not believe in traditional gender roles, he believes in doing what must be done: 163: The division he knew from his childhood between women’s and men’s work, played little role in his life.He sewed, cooked and baked, teaching Milka how to make strudel with their own pastry, doughnuts and other things. Romulus values compassion, generosity and care†¦ his commitment is almost religious: 165: Compassion went unusually deep in my father. It showed itself all his life in the help he gave those in need and in the pain he visibly felt for their pain. He was literally incapable of not helping someone genuinely in need if he had the means to do so. 165: More often than not my father’s generosity was abused, and although it pained him it did not diminish his impulse to give. 68: He had no interest in doctrine. At the centre of his religious sensibi lity was the idea of a pure heart responsive to those in need. 169: His sense of our deep need for prayer was the expression of his belief that only a life of prayer could enable one to consent to great and protracted misfortune and for that consent to go sufficiently deep to save one from despair. Romulus values European culture: he is in the prison of Anglo society, craving European conviviality: 169: He longed for European society, saying that he felt like a ‘prisoner’ in Australia.He meant that, although he had good neighbours, in Maryborough he had almost no one with whom he could enjoy the generous and open forms of conviviality that characterised European hospitality as he knew it. He complained that one could not just drop in on Australians and talk freely for hours: one had, as he put it, always ‘to make an appointment’. Whereas if you went to a European home, you would generally be offered food and talk, both in generous quantities. Romulus believ es that conversation is humanising: 23: All conversation which meant all living, occurred in the kitchen 73: He believed that it was essential to decent conversation that one not pretend to virtues one did not possess – as essential as being truthful about one’s identity. Only then could conversation be true to its deeper potentialities and do its humanising work or opening up the possibilities of authentic human disclosure. Romulus values a life governed by necessity, and work is the ultimate necessity: 194: Although†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. e and Hora were inclined to believe that depth and real contentmen t were to be found only in a life governed by necessity. Wisdom they believed, lay in consent to that necessity. Superficiality and restlessness were in store for those who fled it. See also: incident with Mikkelsen Delivering groceries by carrying them on his back Miscellaneous: Relationships – or belonging and connectedness to another human being – is destructive. 137: Mitru’s suicide and my father’s madness had convinced me that sexual love was a passion whose force and nature was mysterious, and that anyone that came under its sway should be prepared to be destroyed by it.Its capacity to wreck lives, to humiliate otherwise strong and proud people and to drive them to suicide was already familiar to me. That it should also drive them to murder was part of the same story. Christine: 25: A troubled city girl from Central Europe, she could not settle in a dilapidated farmhouse in a landscape that highlighted her isolation. She longed for company. 31: Desp erately lonely, she was glad of any conversation that came her way. 31: Mikkelsen remembered her vividly†¦ he had the arresting presence of someone who experienced the world with a thoughtful intensity. 103: But for someone like my mother, highly intelligent, deeply sensuous, anarchic and unstable, this emphasis on character, given an Australian accent, provided the wrong conceptual environment for her to find herself and for others to understand her. p. 28: Setting fire to kill snake -> humiliation and ridicule in local paper. p. 29: Redemption by valiant intelligence in saving Mikkelson