Saturday, May 23, 2020

Marketing Strategy Of Stealth Marketing - 1737 Words

INTRODUCTION Did you know that very day we are imprinted with marketing and we don’t even realizing it! Marketers are eager to find new ways on how to get into your subconscious to sell their product or deliver their message. This is what is called â€Å"Stealth Marketing†. Stealth Marketing is any marketing strategy that advertises to consumers without them knowing it. It is used in product placement, celebrity endorsements, and ad agents. PRODUCT PLACEMNET Product placement is practice in which manufacturers of goods or providers of a service gain exposure by paying for them to be featured in movies and TV programming. In the earlier days producers would approach companies to use their products in their films. During production of E.T., Amblin Productions and Steven Spielberg approached Mars, Inc. about a possible tie-in between MM’s and the film. For water reason, Mars said â€Å"No† to their proposition. By declining this offer, Mars’ paved the way for Hershey’s Reese’s Pieces. Hershey agreed to do a tie-in between the movie and the candy after the film was released. A deal was contracted wherein Hershey Foods agreed to promote E.T. with $1 million of advertising: in return, Hershey could use E.T. in its own ads. (Mikkelson, 2011). The payoff was huge! Reese’s Pieces saw a reported 65% jump in profits just two weeks after E.T. premiered. Another example would be Risky Business, starring Tom Cruise. The Wayferer sunglasses that Tom Cruise modeled in the movie were prettyShow MoreRelatedThe Newest Powered Commercial By Coca Cola Co.1710 Words   |  7 Pagesreferencing to his a mature athletic experience in the University of Miami before going to the NFL. They know that those categories of audience value the elements of strength, talent, trustworthiness, and professionally, so they have used the common marketing technique of â€Å"Personifications† to attribute those elements and assign them to the product. Other companies such as Nike and Adidas are using the same technique too, which is very powerful, especially with sport fans who love their teams and athletesRead MoreStealth Marketing3107 Words   |  13 PagesMarketing Essay Omar Taha 05117241 Commerce Stage 2 Group 5 Lecturer: Ambreen Bashir Topic: After buzz marketing, stealth marketing is the latest marketing communications craze. You are the General Manager of a new entrant in the mobile phone network market, competing with the likes of O2, Vodafone, Meteor and 3. Like these competitors, you see your main target market among young, highly marketing literate consumers. Your marketing manager has mentioned stealth marketing as a possible wayRead MoreUnit 6 Assigment 11315 Words   |  6 PagesAssignment 1 Strategy recommendation Unit 6 Assignment 1 Strategy recommendation Identifying a Business 2 CURRENT USE OF THE WEB _________________________________________________________2 IMPLICATIONS OF THE WEB_________________________________________________________2 ETHICS OF USING THE WEB _________________________________________________________4 CONCLUSION_______________________________________________________________________5 Identifying a Business For my pre-writing strategy recommendationRead MoreBuzz Marketing As A Viral Marketing Tool1395 Words   |  6 PagesBuzz marketing is a viral marketing tactic that is the interaction of consumers focused on maximizing the word-of-mouth potential of a particular campaign, product or service, exaggerating or sometimes modifying the original message. The emotion, excitement and brand facts are transmitted through conversations between consumers friends, family or the mass audience through word of mouth and use of social media platforms. (Rouse) Buzz marketing is a different approach to marketing than the traditionalRead MorePhillip Morrison: Marketing Case Study1156 Words   |  5 PagesMarketing case study Phillip Morrison is one of the largest corporations in the United States, and an epitome of business success. The company nevertheless sells tobacco products, which are harmful for the health of the people. This dimension of their business operations increases the complexity of attaining success for the company, in the meaning that the organization has to employ powerful marketing tools to promote its products. The previous pages have revealed analyses of the company andRead MoreAnalysis of the Article What Happens to Piglets on Factory Farms632 Words   |  3 Pagesunthinkably cruel conditions. Philpott notes that companies such as Seaboard and Prestage do not allow journalists to come in and report on the strategies being used to produce pork; the companies cite both proprietary and biohazard concerns, Philpott explains. So organizations like the Humane Society sneak people in under the guise of job-seekers and as stealth reporters they record the cruelty. What about the USDA, the federal organization that is supposed to regulate meat production? Philpott writesRead MoreNespresso Case Study Questions On Marketing1276 Words   |  6 Pageswas the â€Å"founding† VP overseeing the Nespresso productization. Pagano said, â€Å"I saw this contraption in Orbe that somebody said was going to be fantastic. I discovered that the RD team had developed this system without even really talking to the marketing side.† (The Nespresso Story, 2000). He looked at this opportunity as a best case scenario that if it was unsuccessful then at least people would be able to learn from their mistakes. Yannick Lang took over the Nespresso brand when it began to flounderRead MoreBranding, Pricing, and Distribution Strategies1691 Words   |  7 PagesASSIGNMENT 3 MARKETING PLAN FOR TEACH CHINA BRANDING, PRICING, AND DISTRIBUTION STRATEGIES This section of Teach China’s Marketing Plan will focus in on key factors related to branding, pricing, and distribution: creation and development of the domestic and global product branding strategy; determination of optimum pricing strategy; looking at how the pricing strategy supports Teach China’s branding strategy, preparation of a distribution channel analysis, justification of opting for aRead MoreChild Marketing Is A Social Problem1345 Words   |  6 Pagesgrowth of child marketing. It achieves this through deregulation where the youth have now adopted the latest improvements in marketing especially in psychology and neuroscience (Vrany, 2017). This has seen American children transform into one of the most influential and lucrative customer demographics in the globe. The video reposes against the wholesale commercialization of early developmental days of children, hence raising urgent concerns on the principles of children marketing and its effect onRead MoreWr ite a 1,400- to 1,750-Word Paper in Which You Describe the Elements of the Marketing Mix (Product, Place, Price, and Promotion). in Addition, Select an Organization with Which You Are Familiar and Describe How Each1194 Words   |  5 PagesMarketing Mix Of Starbucks Starbucks is a leader in the coffee industry and a mogul in the business world. Starbucks is now the largest chain in the world of coffee houses. They purchase and roast whole bean coffees to sell, along with handmade tea beverages, food items, and coffees that are sold inside their retail stores. â€Å"As of Oct 3 2010, Co. has 8,833 company-operated retail stores and 8,025 licensed stores worldwide (Starbucks)†. To maximize brand recognition and brand awareness to become

Tuesday, May 12, 2020

Knowledge and Awareness of HIV/AIDS among Women in India

Knowledge and Awareness about HIV/AIDS among Women of reproductive age in a district of Northern India Introduction This paper is a review of the article titled Knowledge and Awareness about HIV/AIDS among Women of reproductive age in a district of Northern India. Article clearly identifies the low HIV/AIDS awareness and knowledge among women of reproductive age. Researcher is motivated to reduce the number of cases and prevalence of infectious disease through awareness. While introducing the article, researcher lacked in explaining how young women are more vulnerable to HIV/AIDS infection than young men. This could create a false impression in readers mind that without any evidence the researcher provided the conclusion that women are more Vulnerable to HIV/AIDS. Researcher stated in the article that early marriage also poses special risks to young people, particularly women (Singh, 2012) but did not elaborate or provided any evidence to support this statement. Perhaps the lack of evidence and research could be considered the rationale, more information would have been helpful to justi fying these statements. Purpose Statement The purpose discussed in the research study is clear and indicative of what the research hopes to cover. The research study is about assessing HIV/AIDS awareness and knowledge among women in reproductive age group between 15-45 years and its mode of transmission in Bareilly district of Uttar Pradesh in northern India. TheShow MoreRelatedessay on hiv-aids1669 Words   |  7 Pages2000 words essay on: HIV-AIDS AIDS, The full form is Acquired Immune Deficiency Syndrome is caused by a virus called HIV (Human Immune Deficiency Virus). It is a condition in which the built in defence system of the body breaks down completely. This phenomenon is gradual but ultimately leads to total depletion of a very important cell component of the immune mechanism. Thus those who are affected are unable to combat with common diseases including even mildRead MoreAnnotated Bibliography On Hiv And Aids2293 Words   |  10 PagesOverview of HIV Disease in India India has the third largest population of people living with HIV, behind Nigeria (second largest) and South Africa (largest population) (â€Å"India has 3rd Highest Number of HIV Infections,† 2014). There are approximately 2,100,000 [1,700,000 - 2,700,000] people living with HIV in India and there is a prevalence rate of 0.3% [0.2% - 0.3%] for adults aged 15 to 49 (â€Å"HIV and AIDS Estimates in 2013,† 2013). There is a high risk for HIV infection in India due to the highRead MoreHiv Aids Among The Rural Population1803 Words   |  8 Pages A study on the awareness about HIV-AIDS among the rural population in India Declaration I wish to certify that this capstone project titled â€Å"A study on the awareness about HIV-AIDS among the rural population in India† submitted as part of Texila American University’s MPH program is my own work, and has not been published anywhere before. Dr. K. Shankar 22/08/2014 Read MoreIv Essay945 Words   |  4 PagesTitle: Distribution, Association and Predictors of HIV prevalence among female sex workers in four North Indian states. Authors: Gunjika Misra, Damodar Sahuï€ ª, Srikanth, Yujwal Raj, Arvind Pandey Abstract: Background: With an estimated 21.17 lakh people living with HIV(1), India has the third largest HIV epidemic globally, after South Africa and Nigeria(2). The predominantly heterosexual nature of the HIV epidemic (87%) in the country makes female sex workers (FSWs) a key high-risk group for theRead MoreEssay on HIV/AIDS and Modern Medical Inventions1399 Words   |  6 Pagesadvancement in medical inventions, still the human immunodeficiency virus (HIV) is the most challenging virus that will drag the human lives to the deadly disease acquired immunodeficiency syndrome (AIDS). It spreads its wings all over. HIV cannot be cured, but it can be prevented. It has become the greatest life threatening disease and affects unbelievably high percent of human beings. Nowadays, besides other deadly diseases, HIV/AIDS becomes more complex and crucial health issue that challenges severalRead MoreIs Sex Education Necessary in School?1123 Words   |  5 PagesIntroducing sex education in the school s of India is an important issue. A 2007 ministry of women and child development study shows that over 50 percent of children are sexually abused. Sex is still considered a taboo in India. Parents feel embarrassed to talk openly with their children in this regard. Due to the ignorance of sex education they fall victim to AIDS and other sexually transmitted diseases. Many NGOs are trying to create awareness on AIDS. Sex education can help people to take decisionsRead MoreAttitude Towards Sex Education Among Adoloscents in Delhi6424 Words   |  26 PagesIndustrial Relations, XLRI School of Business and Human Resources Jamshedpur, Jharkhand, India Abstract Purpose - The purpose of the study is two-fold. First, it tries to investigate the effect of attitude adolescents posses towards sex and sex education on their level of sex awareness. Also, it tries to establish whether gender is a moderator of the relationship between adolescents‟ attitude and sex awareness. Design/Methodology/Approach - A questionnaire was given to the students of schools andRead MoreHiv Prevalence And High Risk Groups2462 Words   |  10 PagesID NO-140784141 HIV IN INDIA Introduction-Prevalence High Risk Groups India has the third largest HIV epidemic in the world. In 2013, HIV prevalence in India was an estimated 0.3 percent. Overall, India’s HIV epidemic is slowing down, with a 57% decline in new HIV infections 29% percent decline in AIDS-related deaths between 2007 and 2011.(1) HIV prevalence in India varies geographically. The four states with the highest numbers of people living with HIV (Andhra Pradesh, Karnataka, MaharashtraRead MoreHiv / Aids As A Pandemic For Global Health2101 Words   |  9 Pagesthe first twelve months of these reports, the disease sprung up among particular people groups such as homosexual men, patients with hemophilia, intravenous drug users and blood-transfusion recipients. Shortly after, an epidemic of AIDS emerged in Central Africa, particularly affecting women. Little was it known at that time that these small handful of cases would eventually multiply into the tens of millions of cases that makes HIV/AIDS one of the greatest epidemics in the modern history of globalRead MoreThe Knowledge Level Of Adolescent Girls About Reproductive Health Issues1597 Words   |  7 Pagesresearch questions for this study include the following:†¢What is the knowledge level of adolescent girls about reproductive health issues generally?â € ¢ What is their level of awareness concerning the existence of family planning services?†¢ Is there a link between the knowledge level of adolescent girls about reproductive health issues and the incidence of unsafe induced abortion?†¢ Is there a connection between their level of awareness about family planning services and their usage of these services?†¢Is

Wednesday, May 6, 2020

Walking Contradiction Free Essays

Now I know how parents may feel when their teenage kids are playing there depressing and gothic music at full blast at the middle of the night. It’s clear that most people’s opinions are that the lyrics featured in these gothic or metal bands are usually to do with some sort of bad language, death and violence. A feature most predominantly in many of Marilyn Manson’s songs. We will write a custom essay sample on Walking Contradiction or any similar topic only for you Order Now A quote reveals how people judge him for every circumstance â€Å"when a dude’s getting bullied and shoots up the school and they blame it on Marilyn, and the heroin† This reveals people’s attitude towards this individual. In any case people have their preferences and mine include Beegees. Now don’t get me wrong, I’m not a golden oldie, but the best music had to have been made in the 70’s or 80’s. Perfectly good examples of these would have been Abba and Gloria Gaynor. Now neither of these people needed to promote sex, drugs and rock and roll to sell records, which is what seems to be happening today. Artists seem to swear more and more to sell more and more, now tell me is this right? Any ways don’t get me wrong not every artist is like that†¦ There are a handful of bands, which don’t need negative aspects to sell their music. One band in particular is Kool and the gang, now if I may claim to liking the classic band does that necessarily mean that I must write off every modern day music as some of you people do. All of you people seem to be determined to write off any artists that bear the name Eminem or Marilyn Manson, or any artists that swear or have some sort of opinion not matching yours. The truth about the matter is that you use these individuals as scapegoats, so that you have something to blame when your child has done something wrong or you have something to blame for the way your child behaves. The fact of the matter is that music is a way of expression, and that no matter how or why people complain about aspects of it the reality is that you are powerless to stop any kind of music from coming out. But most importantly you are powerless to stop your children from listening to it. At the end people can listen to whatever type of music, from anything from Bob Marley’s â€Å"No woman No cry† to a more modern day song such as Rage Against The Machine’s â€Å"Bullet in the head†. I personally have gotten into Metallica recently, just like how a vampire needs his blood, I admittedly need to listen to the enlightening and somewhat depressing lyrics, as well as the bone crunching and indoctrinating guitar riffs daily. Without these I am happy to say that I would be a lifeless, dull and uncaring individual (One which requires someone to master him as a puppet). But with all this said hate and love have been with us from the beginning of time, and they will continue to be with us until the end. I only ask that people take in the fact that drugs and violence have always been in lyrics and will forever remain so, the key thing is to learn to deal with it! Show preview only How to cite Walking Contradiction, Papers

Friday, May 1, 2020

Comparison Of Movies And Books Essay Example For Students

Comparison Of Movies And Books Essay Many people compare an English literary work to different movies of their time. An example of this is Pygmalion by Bernard Shaw. A story about a woman transformed into a spectacular beauty pushed into royalty, but never loses her identity, is very similar to a movie directed by Don Bluth called Anastasia. Bernard Shaws play Pygmalion and Don Bluths movie Anastasia, show that one can change a persons appearance, but the person deep within has never left the surface. The two have a large array of similarities and differences. What is also fascinating is that the background of both the English writer and director are very similar in how they began. I will compare both movie work and literary work of two exceptional people. Bernard Shaw was born in Dublin on July 26, 1856. He was essentially shy, yet created the persona of G.B.S. The showman, controversialist, satirist, critic, pundit, wit, intellectual buffoon and dramatist (http://www.sites.netscape.net/bernardshawinfo) . Shaw grew up in a family with a drunken father, whom worked in a corn mill, a mother whom left home when he was fourteen. Bernard never went to school past the age of fourteen. After his mother left his father had gotten worse (http://www.spartacus.schoonet.co.uk/jshaw.htm) . So he embarked on a journey to London in 1876, where he would become an active Socialist and a brilliant platform speaker. His heart was in writing and seven years later he wrote five unsuccessful novels. He was successful with his journalism; he contributed Pall Mall Gazette (http://www.sites.netscape.net/bernardshawinfo). One of the many people that influenced him in his newspaper career was William Stead. Shaw attended a lecture on nationalization that was gi ven by Henry George, which had a profound effect on his ideas of socialism. In the year of 1884 he joined the Fabian Society and in 1885 the Socialist League. Bernard gave a lecture on socialism on November 13th which would result in the Bloody Sunday Riot. Shaw was considered one of the best writers of his time. He wrote many plays such as Arms and the Man (1984), Satirizing romantic attitudes toward love and war. In 1897 The Devils Disciple, a play on the American Revolution, was produced with great success in New York City (http://www.sites.netscape.net/bernardshawinfo). He also wrote a play known as Pygmalion, which satirizes the English class system through the story of a cockney girls transformation into a lady at the hands of a speech professor. The movie My Fair Lady was produced to amplify what Pygmalion was all about. Of Shaws later plays, Saint Joan (1923) is the most memorable; it argues that Joan of Arc, had to be killed because the world was not yet ready for her. Amon g Shaws other plays are John Bulls Other Island (1940), The Doctors Dilemma, Fannys First Play, Back to Methuselah, The Apple Cart, Too True to Be Good, and The Intelligent Womans Guide to Socialism and Capitalism (http://www.spartacus.schoonet.co.uk/jshaw.htm). Bernard conducted a strong attack on the London Theatre and was closely associated with the intellectual revival of British theatre. His many plays fall into several categories: Plays pleasant, Unpleasant Comedies, chronic- plays metabiological Pentateuch. Don Bluth was born into a family of seven children in El Paso, Texas. After watching Snow white and the Seven Dwarfs he found his calling. From the age of six he could always be found drawing (http://www.movies.yahoo.com/shop?d=hc;id=180001539;cf=bios) . His family moved to Santa Monica, California, and upon graduation from high school he took his drawings to Walt Disney studios in Burbank. He accepted a position as an in betweener. He worked with Disney from 1955 through 1956 on the classic motion picture ?Sleeping Beauty?. He continued his education at Brigham Young University, studying English literature. In 1977, he returned to Disney Animation Department as an Animator. He was promoted within two years to Directing Animator and to Producer/ Director the following year. From 1971 to 1979 he worked on ? Robin Hood?, ? Winnie the Pooh and Tigger too?, ?The Rescuers? and the ?Small One? (http://www.movies.yahoo.com/shop?d=hc;id=180001539;cf=bios) . He has created many prestigious an imated films and laser disc video games. He was usually known for his animated movies that showed fun, laughter, togetherness, and teamwork. He is known to a lot of animators as an inspiration to their writing style and their joy for the job. Don was overly attached and dedicated to his work, and loved every bit of his day to day life (http://www.movies.yahoo.com/shop?d=hc;id=180001539;cf=bios). .u90dd02acde76ea94210486937dd45d16 , .u90dd02acde76ea94210486937dd45d16 .postImageUrl , .u90dd02acde76ea94210486937dd45d16 .centered-text-area { min-height: 80px; position: relative; } .u90dd02acde76ea94210486937dd45d16 , .u90dd02acde76ea94210486937dd45d16:hover , .u90dd02acde76ea94210486937dd45d16:visited , .u90dd02acde76ea94210486937dd45d16:active { border:0!important; } .u90dd02acde76ea94210486937dd45d16 .clearfix:after { content: ""; display: table; clear: both; } .u90dd02acde76ea94210486937dd45d16 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u90dd02acde76ea94210486937dd45d16:active , .u90dd02acde76ea94210486937dd45d16:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u90dd02acde76ea94210486937dd45d16 .centered-text-area { width: 100%; position: relative ; } .u90dd02acde76ea94210486937dd45d16 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u90dd02acde76ea94210486937dd45d16 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u90dd02acde76ea94210486937dd45d16 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u90dd02acde76ea94210486937dd45d16:hover .ctaButton { background-color: #34495E!important; } .u90dd02acde76ea94210486937dd45d16 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u90dd02acde76ea94210486937dd45d16 .u90dd02acde76ea94210486937dd45d16-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u90dd02acde76ea94210486937dd45d16:after { content: ""; display: block; clear: both; } READ: Oedipus Review EssayPygmalion, a play written by Bernard Shaw tells the story of rags to riches. It begins with a young flower girl that is poor and she sells flowers to get by. A man that thinks she is repulsive approaches her. He bets a general that he would be able to change this despiteful young flower girl into a beautiful duchess. She goes to him to learn how to speak respectfully and etiquette. He decides not only will he help her but he will also change her into a duchess to fool the high society. She attends balls and parties to win over the rich that are present. Eliza doesnt feel right about what she has done, but it is to late. She has fallen in love with the s peech therapist and is overwhelmed with the life style that was given and created for her. She feels that the feeling that once made her whole is no longer there, she feels that she is no longer Eliza Doolittle but someone he has created. He doesnt want her to go because he loves her, but she doesnt feel that he really loves her. Unlike most stories this one did not end happily ever after. The movie Anastasia begins in a castle in London, where soldiers are attacking it. Anastasia is a young girl that is the duchess of London, she is shown away out of the castle along with her great aunt. As they pass through the passageways they are separated. A little boy placed her on a train to Russia. While on the ride she hit her head and got amnesia. Six years later while selling flowers she was approached by a young man, that asked her to pretend she was the duchess of London. If they could pull it off they could receive a large sum of money and she could live the high life. The queen, whom was her aunt, was giving a ball in search of her lost niece. So they attended, and were sent away because the queen was tired of being insulted by all of the people trying to fool her. Later on that night, they crept into her bedroom and demanded she see them. After talking to Anastasia for a while she realized she was the niece that she had lost so long ago. And they lived happily ever after. Bernard Shaw and Don Bluth are very similar to one another. These two men have many of things in common, at a young age both had found their calling. They had decided they would take jobs under big companies to advance their careers. Bluth and Shaw both wanted to revolutionize their fields of choice. They wanted to see play writting and animation in a new light. Like Bluth, Shaw had written and produced some of the top plays and movies. Pygmalion and Anastasia have a lot of similarities. The stories are both based on two women that are turned from rags to riches. At the beginning of both stori es, you are told that they sold flowers for a living. Both had dreams of making it big by having their own flower shops. The men that transformed them into duchess, in the end would soon become the love of their lives. They felt guilty for pretending they were something that they were not. They felt that they had lost their identity and wanted to go back to normal. Bluth and Shaw are not all together alike. They grew up in different parts of the world, with different family backgrounds. Shaw had a drunken father and a mother whom abandoned him. Bluth was born into a family of seven with no major problems. Bluth was given a chance at education, while Shaw left school at the age of fourteen. Their careers were different in the sense of the time they lived. Shaw in the 1800s to the middle 1900s and Bluth from the middle 1900s until now. One life ended so another could begin. .u03c6d432d00a2e8b06743ce5e78e1eb3 , .u03c6d432d00a2e8b06743ce5e78e1eb3 .postImageUrl , .u03c6d432d00a2e8b06743ce5e78e1eb3 .centered-text-area { min-height: 80px; position: relative; } .u03c6d432d00a2e8b06743ce5e78e1eb3 , .u03c6d432d00a2e8b06743ce5e78e1eb3:hover , .u03c6d432d00a2e8b06743ce5e78e1eb3:visited , .u03c6d432d00a2e8b06743ce5e78e1eb3:active { border:0!important; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .clearfix:after { content: ""; display: table; clear: both; } .u03c6d432d00a2e8b06743ce5e78e1eb3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u03c6d432d00a2e8b06743ce5e78e1eb3:active , .u03c6d432d00a2e8b06743ce5e78e1eb3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .centered-text-area { width: 100%; position: relative ; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u03c6d432d00a2e8b06743ce5e78e1eb3:hover .ctaButton { background-color: #34495E!important; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u03c6d432d00a2e8b06743ce5e78e1eb3 .u03c6d432d00a2e8b06743ce5e78e1eb3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u03c6d432d00a2e8b06743ce5e78e1eb3:after { content: ""; display: block; clear: both; } READ: Plato Essay ThesisEven though Pygmalion and Anastasia have similarities, they also have differences. Some of these differences are the settings, one in London and the other in Russia. In Anastasia, Anastasia starts out as a duchess, and is hit over the head and comes up with amnesia. She is then found and transformed back to her duchess state, while Eliza was from the beginning poor. While Anastasia was pushed into poverty because of her lose of memory. Named were some of the differences between Pygmalion and the movie Anastasia. Bernard Shaws Pygmalion and Don Bluths Anastasia exhibit that a persons appearance can be changed but they never lose their identity. Comparing a movie work to a literary work was very inspirational and interesting. Hopefully people will be able to except a person for whom they are, and not try to change their inner beings. Our individuality is what makes us, us.